The Story
100 N’ 10% EFFORT MINDSET
T H E 110% S T A N D A R D
THE MINDSET — THE MOVEMENT
Built For The Ones Who Never Quit.
110% was created from one simple belief —
Your results will never exceed the standard you hold yourself to.
Life will test you. Allow your Mind to prove itself.
There will be days when motivation disappears.
Days when progress feels slow.
Days when quitting feels easier than continuing.
Those moments define who you become.
110% represents the decision to show up anyway.
Not because everything is perfect.
Not because the road is easy.
Because you made a commitment to yourself.
THE MINDSET
110% is more than giving over 100% effort.
It is a MindSet.
A Commitment to Discipline.
A Commitment to Devotion.
A Commitment to Determination.
A Commitment to becoming better than you were yesterday.
It means choosing effort when excuses are available.
Choosing consistency when nobody is watching.
Choosing progress when comfort tells you to stop.
The extra 10% is where transformation happens.
110% EFFORT ONLY. PERIOD.
This is the foundation of the brand.
The foundation of your Mindset.
No half effort.
No waiting for the perfect moment.
No lowering your standards because the journey gets difficult.
Whether you are training, building, rebuilding, working, learning, or chasing something bigger…
Give everything you have.
Every day.
THIS IS NOT JUST CLOTHING.
The clothing is the symbol.
The MindSet is the Movement.
Every piece represents the standard you choose to live by.
A reminder that your effort matters.
Your choices matter.
Your growth matters.
Nobody can give you discipline.
Nobody can do the work for you.
Nobody can choose your future for you.
You have to choose it.
JOIN THE MOVEMENT
Your Mindset is Just Beginning.
110% is for the people who know they are capable of more.
The ones who refuse to settle.
The ones who keep showing up when nobody is watching.
The ones who believe becoming better is a lifelong commitment.
This is a community built around —
Discipline.
Resilience.
Accountability.
Growth.
A community built around the decision to become the strongest version of yourself.